De Irmãos Franciosi
I personally use several tools when promoting my websites - as many of you do as well. However, while all the talk is social networking, blogs, SEO and much more (and those are important) - one of the greatest tools you should use is a free classified ad posting site... all free.
Everyone knows Craigslist plus some others, but I find them limiting personally and don't you hate that "code" that you could barely read while you attempt to figure out the letters to put in this area? I know it's an anti spam aspect to limit free classified posts but Craigslist also limits the posts per day and if you have lots of things to promote - that's annoying too. Plus they make you pay for job ads. But I am not penning this to bash them. Online free classified posting is a good thing there are good ones.
One of the main reasons why I post and use free ad ad sites is perfect for the linking to my product, affiliate and/or website. The best ad sites allow you to write a nice size ad and allow you to place a link in the ad. A phone number or address doesn't work ideal for me if I'm in New York and also the visitor is from Miami Austin Charlotte Cleveland etc. I want them to read the ad and click the link. I also want Google to read that link from a piece that's on topic to my niche. I ought to also note that I am a Search Engine Optimization Consultant. So, I've tried it all and linking through ads works.
Google Ranking With Classified Ad sites
Here's the cool part with while using right classified ad site for posting. If you write the ad well with keywords, the ad itself can have up on Yahoo or google etc. I am not just playing for anyone around the ad site itself. I'm writing ads on a classified ad site that shows up on Google and gives me a visitor.
Optimizing A web-based Ad
The very first thing you want to do is create a short title together with your keywords inside it. Let's assume I am a plumber in Chicago and I am searching for business and hits to my website (basically get one). I counsel not to just put "plumber for hire" or even worse "plumber". As i may get hits and views in the people with that particular online classified posting site, what I'm really looking for is a great Google ranking for that ad itself. A much better title for seo would be "Chicago Plumber For Hire". This way, someone in the Chicago area can find a nearby person (hopefully them) via a Search, without being on that classified ad site.
2nd thing would be to write at least a paragraph. Google hates one sentence or 2 ads of copy. Search yourself and you'll observe that full copy is exactly what they like. So, you would like your ad to become of decent length, have keywords -yet read well to the reader. Not only gibberish. This also applies to blogging.
Linking Having a Free classified Post
This really is most significant and that i won't lie - I've my very own successful free classified ad website (it's within my bio) that charges nothing and goes for 4 months an ad and enables you to post to three categories. BUT, I ensured my customers can connect to their site without limitation. It's also SEO friendly, so if you word your ad correctly, you can very well call at your ad on Google for 4 months. Linking is big. After that you can copy the ad on other sites as long as they permit the following features that my site and others do and you don't repeat exactly the same ad on the same site. Just mix it up. I would like your ad noticed and posting.
Promote yourself for free and it's easy! All the best!